Welcome back to the Wealth Within Reach podcast, Season 3!
Today, we’re breaking down one of the biggest pain points for aspiring real estate investors: how to choose the right market. Whether you’re overwhelmed with options or unsure of how to align your investment location with your financial goals, I walk you through exactly what to consider—starting with the difference between being a cash flow investor and an appreciation investor. With clarity as the ultimate key to action, I share how your strategy, down payment, market conditions, and even your ability to build a solid local team all play a role in determining where you should invest.
We also dive into how job growth, economic diversity, and housing inventory affect long-term rental success—and why some cities look great on paper but don’t match your goals. Using real-life examples, I show how community and mentorship can save you from costly mistakes, help you pivot when your plan isn’t working, and build wealth on your own terms.
KEY POINTS:
– The importance of clarity in real estate investing
– On choosing the right market as an investor
– Definition of an appreciation investor
– Definition of a cash flow investor
– Impact of investment goal and market selection misalignment
– The vital role of available down payment in market selection
– Examples of higher-priced markets and lower-priced markets
– Understanding the market’s price range and rental income potential
– Research and its importance in local job market and industry trends
– The pivotal role of having a solid team in investment success
– The value of being part of a community and having a mentor
Listen to the full episode here!
“Clarity creates action.” – Erika Brown
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